VS. 
I was drinking a soda and I had a very mysterious question come up: how does Sierra Mist Free differ from Sierra Mist Diet? The nutritional information is the same on both cans - zero values for everything except sodium. I see that this is a trend: more soda companies are coming out with "free" or "zero" versions of their top sellers, but still leaving "diet" on the market. Only Coke has a really new product on the diet front: they have a new Diet Coke Plus that has some vitamins and minerals added. Do they think we are so dumb that we won't notice that "free/zero" and "diet" are the same thing? In a nutshell, yes - they do think that.
Speaking of "the consumer is dumb" advertising, let's talk about LendingTree.Com for a minute. Have you seen their ads on TV? "When banks compete, you win"? What a joke! They charge through the.....um..."nose" and tack on all kinds of hidden fees, then send your file to up to four different banks and give you the choice of where you want your home loan to go. Here's the fact: shopping you file to different lenders is exactly what all mortgage brokers do. The difference between my company and LendingTree.com is that (1) I'm always here if you have any questions instead of getting a different customer service rep every time (2) We disclose all fees right up front, and explain them to you in detail, and (3) instead of searching 4 banks for the best deal, I can send your file to up to 83 different lenders. Which sounds better to you??
Or 7-Up. Their new promo is that they now use only natural ingredients. First, what did they use before?? Second, if you have read Fast Food Nation you may remember that even when they say they use "natural" ingredients they usually use them in un-natural ways. Did you know that you can make cherry flavor from beef fat? Or licorice from rotting corn? Yummy.
I don't think this blog is that important - you all are so smart that I'm probably preaching to the choir. Right?
Right??
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